Zeithaml, Valarie A Bitner, Mary Jo <br/><br/>
Services marketing : integrating customer focus across the firm 

 - 3rd ed. 
 - New Delhi  TMH  2003 
 - xx+668 
<br/><br/> E.-509 
<br/><br/> Content page available 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI1;1  R