TY  - BOOK
AU  - Zeithaml, Valarie A Bitner, Mary Jo
TI  - Services marketing : integrating customer focus across the firm
SN  - 0-07-053042-4
U1  - 658.8 ZEI1;1  R 
PY  - 2003///
CY  - New Delhi
PB  - TMH
N1  - E.-509; Content page available
ER  -