TY  - BOOK
AU  - Annacchino, P E. Marc, A.
TI  - New product developement : from initial idea to product management
SN  - 9790000000000
U1  - 658.5752  ANN;2 
PY  - 2003///
CY  - Burlington
PB  - Butterworth  Heinmann
KW  - product,developement,initial,idea,product,management
ER  -