TY  - BOOK
AU  - O'Guinn, Thomas C. Allen, Chris T. Seminik, Richard J.
TI  - Advertising management with integrated brand promotion
SN  - 9790000000000
U1  - 658.82  OGU;1 
PY  - 2005///
CY  - New Delhi
PB  - Cengage learning
KW  - Advertising,management,integrated,brand,promotion
ER  -