TY  - BOOK
AU  - Hawkins, Del I. Mothersbaugh,  David  L. Mookerjee, Amit.
TI  - Consumer behavior: Building marketing strategy
SN  - 9780000000000
U1  - 658.8342  HAW;18 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer,behavior:,marketing,strategy
ER  -