01307nam a2200145Ia 4500 231221s9999 xx 000 0 und d English Ellis, Len. Sethi, Rajat. Preemptive CRM : retaining customers when competition emulates 2005 AIMA New Delhi Bill N/A CD : As services offered by competing companies look like clones of each other, the only way to iucrative top-end users is to focus on giving them a better, more satisfying experience. Dissatisfied customers and lack of product differentiation are the main reasons for customer churn, and only better products coupled with customer centric policies translated into action will result in lasting relationships. Ellis, Len. Sethi, Rajat chisel away the flab and the fallacies surrounding customer service to reveal the essentials: developing strategies like segmentation, clear-headed analysis and focus on long-term growth by keeping the fundamentals always in mind. Gimmicks are but short-lived solutions, but by stepping in to the customer's shoes and giving him exactly what he wants - recognition - you can lay the foundation of an enduring relationship and slaughter the competition. Preemptive,CRM,retaining,customers,when,emulates CD 213584 213584 2024-01-26 00:00:00 0 CD5706 399.00 2024-01-26 CD 0 0 0 CL 0 ML ML CL 0000-00-00 Publisher 399.00 BM 29/12/2016 RS 1 0 0