TY  - BOOK
AU  - Appannaiah, H R. Ramanath, H R.
TI  - Marketing Management : for 4th semester BBM as per new syllabus Bangalore University
U1  - 658.8  APP;1  R 
PY  - 2014///
CY  - Mumbai
PB  - Himalaya
KW  - Marketing,Management,BBM
ER  -