TY  - BOOK
AU  - McNeal, Casey.
TI  - Creativity and innovation
U1  - 6539 - MBA 
PY  - 2005///
CY  - Orme
PB  - Makau
KW  - Creativity,innovation
N1  - Course Introduction 1. The nature of creative thinking. 2. Developing your creativity. 3. Generating unique ideas
ER  -