Rainey, David L. <br/><br/>
Product innovation : leading change through integrated product development 

 - New York  Cambridge University Press  2005 
 - xiv, 625 
<br/><br/><label>ISBN: </label>9780521066013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product,innovation,mantra,survival
<br/><br/><label>Dewey Class. No.: </label>658.575  RAI;1  R