TY  - BOOK
AU  - Rainey, David L.
TI  - Product innovation : leading change through integrated product development
SN  - 9780521066013
U1  - 658.575  RAI;1  R 
PY  - 2005///
CY  - New York
PB  - Cambridge University Press
KW  - Product,innovation,mantra,survival
ER  -