TY  - BOOK
AU  - Kim, W Chan. Mauborgne, Renee.
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.802  KIM;  R 
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review
ER  -