Crawford, Merle. Di Benedetto, Anthony. <br/><br/>
New products management 

 - 11th ed. 
 - Chennai  Mcgraw Hill Education  2020 
 - xviii, 546 
<br/><br/><label>ISBN: </label>9789389949810 
<br/><br/><label>Dewey Class. No.: </label>658.575  CRA;1  R