Belch, George E. Belch, Michael A. Purani, Keyoor. <br/><br/>
Advertising and promotion : an integrated marketing communication perspective 

 - 12th ed. 
 - Chennai  Mcgraw Hill Education  2022 
 - xxxi, 712+E-29 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Dewey Class. No.: </label>658.82  BEL;1  R