TY  - BOOK
AU  - Belch, George E. Belch, Michael A. Purani, Keyoor.
TI  - Advertising and promotion : an integrated marketing communication perspective
SN  - 9789354600807
U1  - 658.82  BEL;1  R 
PY  - 2022///
CY  - Chennai
PB  - Mcgraw Hill Education
ER  -