Kotler, Philip. keller, Kevin Lane. Koshy, Abraham ...[et al.] Marketing management : a South Asian perspective - 14th ed. - Noida Dorling Kindersley 2013 - xxv, 596+A-13+E-61+I-20 - NULL . ISBN: 9788131767160 Dewey Class. No.: 658.8 KOT ;1 R