Mc Cabe, Scott. <br/><br/>
Marketing communications in tourism and hospitality : concepts, strategies and cases 

 - 1st ed. 
 - Oxford  Elsevier  2009 
 - xx, 300 
 - Hospitality, leisure, and tourism .
<br/><br/><label>ISBN: </label>9780750682770 
<br/><br/><label>Dewey Class. No.: </label>910.688  MCC;1  R