Hawkins, Del I. Mothersbaugh,  David  L. Mookerjee, Amit. <br/><br/>
Consumer behavior : building marketing strategy 

 - 12th ed. 
 - New Delhi  Tata McGraw-Hill  2014 
 - xxxv, 776 
 - NULL .
<br/><br/><label>ISBN: </label>9789351344797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer,behavior,marketing,strategy
<br/><br/><label>Dewey Class. No.: </label>658.8342  HAW;1