Cravens, David W. Piercy, Nigel F. <br/><br/>
Strategic marketing 

 - 8th ed. 
 - New Delhi  TMH 
 - xvii, 726 
 - NULL .
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic,marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  CRA;1  R