Belch, George E. Belch, Michael A. <br/><br/>
Advertising and promotion : an integrated marketing communication perspective 

 - 9th ed. 
 - New Delhi  Mcgraw Hill Education 
 - xliii, 1016 
 - NULL .
<br/><br/><label>ISBN: </label>97812529026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,promotion,integrated,marketing,communication
<br/><br/><label>Dewey Class. No.: </label>658.82  BEL;6