TY  - BOOK
AU  - Belch, George E. Belch, Michael A.
TI  - Advertising and promotion : an integrated marketing communication perspective
SN  - 97812529026850
U1  - 658.82  BEL;6 
CY  - New Delhi
PB  - Mcgraw Hill Education
KW  - Advertising,promotion,integrated,marketing,communication
ER  -