00351nam a2200121Ia 4500008004100000041001200041082001700053100001900070245007600089260003000165440000900195650002500204240126s9999    xx            000 0 und d  aEnglish  aPRMBA18-2405  aManjunath P V. 2aA study on the mass media effectiveness of Kanva MartbPriyanka Sharma.  bPES UniversityaBangalore  aNULL  aMarketing Management