Mohammed Saif Rahman. <br/><br/>
A study on impact of celebrity endorser personality on perceived brand image  Sangeeta Mehrolia. 

 - Bangalore  PES University 
 - NULL .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>PRMBA18-2418