Thanvi Uthappa. <br/><br/>
Impact of celebrity endorsement on the purchase behavior on male grooming productions in FMCG industry  Deepak Shyam. 

 - Bangalore  PES University 
 - NULL .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>PRMBA18-2455