00396nam a2200133Ia 4500008004100000041001200041082001700053100001800070245008500088260003000173440000900203650002500212650002500237240126s9999 xx 000 0 und d aEnglish aPRMBA19-2691 arohit K Babu. 0aFactors affecting people's preference towards digital payment modesbSuresh G K. bPES UniversityaBangalore aNULL aMarketing Management aMarketing Management