00395nam a2200121Ia 4500008004100000041001200041082001700053100001400070245012500084260003000209440000900239650002500248240126s9999    xx            000 0 und d  aEnglish  aPRMBA19-2705  aTanuja V. 4aThe impact of digital marketing channels on the online guying intention of customers on consumer electronicsbGopal R K.  bPES UniversityaBangalore  aNULL  aMarketing Management