Aradhya T M G. <br/><br/>
Comparative analysis of celebrity and non-celebrity endorsement on consumer purchase behaviour  Gopal R K. 

 - Bangalore  PES University 
 - NULL .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>PRMBA19-2710