00363nam a2200133Ia 450000500170000000800410001702000180005808200190007610000180009524500480011326000450016130000140020644000090022020241029100422.0240126s9999    xx            000 0 und d  a9780198069867  a658.827  DUT;1  aDutta, Kirti. 0aBrand management : principles and practices  bOxford University PressaNew Delhic2012  axxiii,455  aNULL