Charan Babu n. <br/><br/>
A study on measuring the factors influencing to choose subscription video on demand (SVOD) over TV amongst millennials and Gen Z consumers  Deepak Shyam. 

 - Bangalore  PES University 
 - NULL .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>PRMBA20-2950