TY  - BOOK
AU  - Charan Babu n.
TI  - A study on measuring the factors influencing to choose subscription video on demand (SVOD) over TV amongst millennials and Gen Z consumers: Deepak Shyam
U1  - PRMBA20-2950 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
ER  -