TY  - BOOK
AU  - Vindhya R.
TI  - A study on impact of influencer marketing on buying behavior among gen z in the city of Bangalore: Ravi Urs
U1  - PRMBA21-3391 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG19MB309
ER  -