TY  - BOOK
AU  - Aishwarya Bale.
TI  - Effects of influencer marketing on the pre-purchase decision of gen- z for skincare products: Jessy Nair
U1  - PRMBA21-3409 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG19MB009
ER  -