00402nam a2200133Ia 4500008004100000041001200041082001700053100001200070245010400082260003000186440000900216650002500225856001800250240126s9999 xx 000 0 und d aEnglish aPRMBA21-3433 aAsha R. 0acomparative study of consumer brand perception of hero and decathlon (B-Twin) BicyclesbSuresh G K. bPES UniversityaBangalore aNULL aMarketing Management uPES1PG19MB318