TY  - BOOK
AU  - Karthik M Kashyap.
TI  - A study on impact of surrogate advertising on consumer behavior in liquor industry: Suresh G K
U1  - PRMBA21-3438 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG19MB065
ER  -