Stanley Varghese. <br/><br/>
A study on influence of humor advertising on consumer brand perception in FMCG Industry  Deepak Shyam. 

 - Bangalore  PES University 
 - NULL .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>PRMBA21-3470