TY  - BOOK
AU  - Stanley Varghese.
TI  - A study on influence of humor advertising on consumer brand perception in FMCG Industry: Deepak Shyam
U1  - PRMBA21-3470 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG19MB176
ER  -