TY  - BOOK
AU  - Venitha J.
TI  - How does social media impact consumer buying behavior of mobile phones with special reference to Gen Z: Deepak Shyam
U1  - PRMBA21-3471 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG19MB194
ER  -