TY  - BOOK
AU  - Sheikh Haziq.
TI  - Analyzing various touch points and features within the online consumer journey on the website to enhance consumer buying experience, with special emphasis on consumers that purchase coffee online: Deepak Shyam
U1  - PRMBA21-3477 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG19MB157
ER  -