00433nam a2200133Ia 4500008004100000041001200041082001700053100002100070245012600091260003000217440000900247650002500256856001800281240126s9999    xx            000 0 und d  aEnglish  aPRMBA21-3487  aRachana Reddy G. 2aA study of sales promotional tools on consumer buying behavior with reference to Himalaya Herbal productsbBrijesh Singh.  bPES UniversityaBangalore  aNULL  aMarketing Management  uPES1PG19MB131