TY  - BOOK
AU  - Rachana Reddy G.
TI  - A study of sales promotional tools on consumer buying behavior with reference to Himalaya Herbal products: Brijesh Singh
U1  - PRMBA21-3487 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG19MB131
ER  -