00391nam a2200145Ia 450000500170000000800410001702000180005808200210007610000400009724500320013725000130016926000410018230000130022344000090023620241108140828.0240126s9999    xx            000 0 und d  a9789354243387  a658.11  AAK;1  R  aAaker, David A. Moorman, Christine. 0aStrategic market management  a11th ed.  bJohn wiley and sonsaNew Delhic2022  axvi, 309  aNULL