TY  - BOOK
AU  - Mohd Masood Huzair.
TI  - Optimizing and budgeting channels using marketing mix modeling: Biplab Sarkar
U1  - PRMBA22-3512 
CY  - Bangalore
PB  - PES University
KW  - Business Analytics project
UR  - PES1PG20MB179
ER  -