00383nam a2200133Ia 4500008004100000041001200041082001700053100002000070245007900090260003000169440000900199650002300208856001800231240126s9999    xx            000 0 und d  aEnglish  aPRMBA22-3520  aAbdul Roshan A. 2aA study on the impact of below the line marketing at BikayibShankar Gopal  bPES UniversityaBangalore  aNULL  aBusiness Analytics  uPES1PG20MB003