Antriksh Kalappa. <br/><br/>
Impact of print advertising on purchase intention of ethnic fashion apparels among generation Y in Bangalore  Jessy Nair 

 - Bangalore  PES University 
 - NULL .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>PRMBA22-3878