00433nam a2200133Ia 4500008004100000041001200041082001700053100002200070245012500092260003000217440000900247650002500256856001800281240126s9999    xx            000 0 und d  aEnglish  aPRMBA22-3878  aAntriksh Kalappa. 0aImpact of print advertising on purchase intention of ethnic fashion apparels among generation Y in BangalorebJessy Nair  bPES UniversityaBangalore  aNULL  aMarketing Management  uPES1PG20MB039