TY  - BOOK
AU  - Antriksh Kalappa.
TI  - Impact of print advertising on purchase intention of ethnic fashion apparels among generation Y in Bangalore: Jessy Nair
U1  - PRMBA22-3878 
CY  - Bangalore
PB  - PES University
KW  - Marketing Management
UR  - PES1PG20MB039
ER  -