00401nam a2200133Ia 4500008004100000041001200041082001700053100002200070245009300092260003000185440000900215650002500224856001800249240126s9999    xx            000 0 und d  aEnglish  aPRMBA22-3883  aArchana C Shetty. 2aA study on factors influencing Gen X towards digital newspapers in BangalorebJessy Nair  bPES UniversityaBangalore  aNULL  aMarketing Management  uPES1PG20MB046