00328nam a2200133Ia 450000500170000000800410001702000180005808200190007610000200009524500270011526000310014230000120017344000090018520241025165251.0240126s9999    xx            000 0 und d  a9781849830409  a658.827  AAK;1  aAaker, David A. 0aBuilding strong brands  bPocket booksaLondonc1996  aix, 380  aNULL