TY  - BOOK
AU  - Appannaiah, H R. Ramanath, H R.
TI  - Marketing management : as per new syllabus (CBCS) for fourth semester, BBA Bangalore university w.e.f 2014-15
SN  - 9789352625857
U1  - 658.8 APP;1 R 
PY  - 2021///
CY  - Mumbai
PB  - Himalaya Publishing House
ER  -