Moriarty, Sandra. Mitchell, Nancy. Wood, Charles ...[et al.] <br/><br/>
Advertising and  IMC : principles and practice 

 - 11th ed. 
 - Noida  Pearson  2019 
 - 664p. 
<br/><br/><label>ISBN: </label>9789390394937 
<br/><br/><label>Dewey Class. No.: </label>659.1 MOR;