000 00376nam a2200157Ia 4500
008 231217s9999 xx 000 0 und d
041 _aEnglish
082 _a659.1 ARE `R'
100 _aArens, William F
245 0 _aContemporary advertising
250 _a7th ed.
260 _c1999
_bIrwin/McGraw-Hill
300 _axxxi+569
650 _aAdvertising
942 _cAA
999 _c167024
_d167024